Lendico – Drift2014
- Produced by: Dog Ear Films Berlin
- Directed by: Andreas Henn
About the project
This is not your typical banking advertisement, but a TV spot which looks and sounds different. The advantages of taking your loan from Lendico as well as the companies proximity to its clients are being featured in this ad campaign. The differences between Lendico’s way of business and the ever-growing gap between banks and their clients are highlighted here.
A young woman is happily drifting in her old-timer sports car on the parking of a bank, carving Lendico’s letters into the asphalt.Meanwhile the jaded bank employees are gathering at the window, observing the whole scene in shock.